Social Media Management vs. Paid Advertising: Which Service Fits Your Business?
Should I focus on social media management or paid advertising?
Let’s be real—scroll-stopping content is hard to come by these days. Attention spans are short, feeds are crowded and brands are fighting to stand out. So what cuts through the noise? Video. It’s one of the most powerful tools in modern marketing—and if it’s not part of your strategy yet, it’s time to change that.
Whether you’re a small business looking to build brand awareness or a growing company ready to scale your content strategy, video content creation helps you connect, build trust and drive real results. It captures attention, adds credibility and gives your brand a visual identity that people remember. Basically, it’s the content MVP.
And that’s not just fluff—businesses using video as part of their marketing see better traffic, more conversions and stronger relationships with their audience.
Whether you’re looking for explainer video production, testimonial video services, product demo videos or even recruitment video services, your content deserves to be clear, impactful and branded the right way.
Video doesn’t have to be overwhelming. That’s why we created a Sprint built to make it easy, strategic and most importantly—effective. Here’s what’s included:
Content Roadmap
We’ll start with a look at your current site and brand through our Website Quality Audit, then build a plan that focuses on video strategy for businesses. It’s custom to your brand, your goals and your audience.
Content Topic Ideation
Not sure what kind of video to make? No problem. We’ll help you zero in on topics that your ideal customers are actually searching for and watching—whether it’s for YouTube video production, training video production or a solid promotional video to boost conversions.
Content Briefs
This is where the magic happens. You’ll get full script outlines (including tone, word count, keywords and titles) for a long-form video plus 30- and 15-second cutdowns. These work perfectly for social media ads, landing pages and more.
Video Best Practices
We’ll give you the inside scoop on how to shoot pro-quality content yourself—think lighting, narration, setup and editing tips. Plus, you’ll get best practices for optimizing video descriptions, choosing URLs and linking back to your landing pages.
Need help producing the videos? We offer professional video marketing services and commercial video services through our team for an added cost. From branded video content to business video solutions, we’ve got you covered with content that’s built to convert viewers into customers.
If you’re ready to stand out with custom video, capture attention in seconds and elevate your content strategy, our Video Content Sprint is the place to start.
Let’s transform your ideas into powerful visuals and make video a game-changer for your brand. Book a Free Discovery Call, talk to one of our experts and get started on your Video Content Sprint today!
Should I focus on social media management or paid advertising?